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Grants & MarketingGRANTS
There are a number of organisations that offer grants to sporting clubs. Here is some helpful tips on writing winning grants.
CHOOSE A GRANT: The first challenge is finding a grant. A full list of the grants available and more information can also be found below It is a good idea to subscribe to the NSW Office of Communities Sport and Recreation and the Sports Community website to receive email notifications when grants are open.
WRITING THE GRANT: Here are some helpful tips on writing grants.
* Carefully read all the guidelines and application forms before you start. Make sure your project fits the guidelines. If you have any queries call the funding body to discuss. Do some research, look at what types of projects have received funding in the past.
* If completing the grant application online, save and complete the grant questions and answers in a Word document on your computer. This will enable you to spell check your document which you can't usually do with the online application, every little bit helps to show how professional your club is. When completed you can cut and paste your answers into the online application. You can also update the saved results for future grant applications.
* Most grant applications will require a brief history of your organisation, including the qualifications and experience of key volunteers and general project management experience. Provide examples of what events/projects your club has run successfully in the past.
* Describe how your project will meet the grant objectives and why the project is needed. Be specific, achievable within a 12-month time frame, relate to a distinct geographical location and result in real outcomes that are easily measurable. Projects that are funded are projects that are seen to affect or involve as many people as possible and that have a broad community appeal. If the project is realistic with a strong likelihood of success. It is a project that will provide long term benefits to the community. Or something that is new or visionary that is being held back only because of a lack of funds.
* Support your application with facts and figures. Consider contacting your local council for statistics on your local community. The Australian Bureau of Statistics and the Australian Sports Commission websites have valuable statistical data that may support your submission.
* Work out your budget. Obtain quotes if necessary and list all the expenses and income relating to the project. If successful in obtaining the grant you will need to provide records of expenditure to the funding body.
* Outline how your will measure the success of the project describing your evaluation methods.
* Be aware of the application deadline and leave plenty of time to obtain all the information you need.
* Make sure you receive confirmation that your application has been received and keep a record of your application.
* If successful, keep the funding body up to date with the progress and related expenditure for the project.
GOOD LUCK!
AVAILABLE GRANTS
* PCANSW CAMP ASSISTANCE GRANT: Pony Club NSW offers financial assistance to clubs and zones conducting camps by paying the travel expenses of one instructor from the paid instructors panel (of the Club/Zones own choosing) to attend. The club/zone organising the camp is responsible for:
For a full listing of the current members of the Paid Instructors Panel click here. To apply for assistance, complete the application form by clicking here.
For a list of Equestrian Australia accredited course designers click here. To apply, complete the application form by clicking here and send to your zone secretary.
* LOCAL SPORTING CHAMPIONS PROGRAM: The Local Sporting Champions program is designed to support young people participating in state, national and international level sporting championships as either an athlete, coach or official.
* GRANTS FOR GRASSROOTS: The Australian Sports Foundation has launched a new small grants program which funds initiatives and programs aimed at increasing participation in grassroots and community sport.
* CLUB GRANTS:This funding focuses on the development of sport and recreation infrastructure facilities.
* LAYNE BEACHLEY AIM FOR THE STARS FOUNDATION: This foundation is all about empowering and enabling girls and women to take control of their lives, to invest in their future and fulfil their potential.
* SPORTSCOVER GRANT: Sportscover's desire to assist community sports led to the creation of the Sportscover Sponsorship Fund (SSF) as an avenue to sponsor a wide variety of amateur sports men and women, striving to achieve sporting greatness across a broad cross-section of sports. Over the last few years, the SSF has donated over $70,000 in grants to grass-roots sporting clubs and associations.
* TELSTRA KIDS FUND: Telstra Kids Fund is a valuable means by which Telstra employees can direct Telstra philanthropic giving and support their local communities across Australia.
* VOLUNTEER GRANT: The Department of Social Services have Volunteer Grants available.
* IMB COMMUNITY FOUNDATION:The IMB Community Foundation provides funding once per year.
* ELITE INDIGENOUS TRAVEL & ACCOMMODATION ASSISTANCE PROGRAM: The Elite Indigenous Travel and Accommodation Assistance Program (EITAAP) is an initiative that is jointly managed by the Australian Sports Commission and Department of Regional Australia, Local Government, Arts and Sport.
* OUR NEIGHBOURHOOD COMMUNITY GRANTS: Australia Post, Our Community Grants Program encourages organisations to apply for funding for projects that will help to build healthier, more vibrant and more inclusive communities across Australia.
* COMMUNITY BUILDING PARTNERSHIP:The NSW Community Building Partnership program aims to provide improved community infrastructure for the people of NSW and encourage the enhancement of local community based activities that create more vibrant and inclusive communities.
* COMMUNITY LITTER GRANTS: Community Litter Grants help to equip locals with the tools and resources to implement litter solutions to their neighbourhoods.
MARKETING
Marketing is about communicating your club’s activities and facilities to attract members, funds and other resources. It can be as simple as placing an ad in the local newspaper. It involves finding out who your customer is and tailoring your activities to that market. The marketing of sporting clubs includes activities like open days, advertising and events. However members and officials are acutally marketing the club whenever they take on their roles - often without being aware of it. A club secretary who provides information about membership over the phone contributes to the image of your club just as much as the member representing your club in uniform at a pony club competition.
MARKETING MIX (THE 5P’S): Marketing is often referred as the 5 Ps. The research on your target market, what your club offers and where it is positioned within the market helps identify your club’s marketing mix.
PROMOTION: There are a number of effective ways to promote your Pony Club.
CLUB OPEN DAYS Clubs are encouraged to hold an Open Day on a date that suits them every year. Holding a Open Day will raise awareness of your Club in the local community. It will provide an opportunity for people to see what being a member of your Pony Club is all about and increase memberships in your Club.
Open Days operate from Alstonville in the north of the state to Pambula in the south every year.
The Executive suggests that Clubs and Zones use their registration days for the Open Day Initiative. Suggestions for holding an Open Day include hosting a “trash and treasure market”, “sausage sizzles” and a “morning tea”. Any fundraising that is done on Club grounds will be covered by insurance as long as the fundraising initiative is minuted by the Club prior to the event, any person riding is a financial Riding member and that details are supplied to the State Office in writing or via email. These details apply to any fundraising or special event that is organised by a Club this may include financial Riding members participating in the Anzac Day march etc. Details must be minuted and sent to the State Office to be placed in a special events file for insurance purposes. If you are in doubt as to whether your event will be covered please contact the office preferably via email at admin@pcansw.org.au so that this can be confirmed through the insurers.
When: On a date that suits your Club in 2014. PCANSW suggest holding it as part of a Rally Day.
Where: Your Pony Club Grounds.
Pony Club Role: Arrange date, arrange activities, promote the day, run the Open Day.
PCANSW role: PCANSW will supply; brochures, branded merchandise, posters, and a ’How to host a Open Day’ guide.
Where to start: Notify the State Office using the contact details below of the date and venue you will be holding your Club Open Day. Please provide contact details in order to post the Pony Club NSW Open Day pack and ‘How to host a Open Day’ guide. Please notify the office at the end of the year prior or early in the proposed year.
Marketing & Events Co-ordinator
Ph: 02 4229 8977
Email: marketing@pcansw.org.au
Pony Club NSW will provide the following promotional items for the Open Days;
  
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